LENNY NIEMEYER ARRIVED IN RIO DE JANEIRO, AFTER MOVING FROM HER CHILDHOOD HOME IN SAO PAULO. AS SHE BEGAN HER SEARCH FOR SOPHISTICATED BIKINIS WITH THE SENSUAL ALLURE OF A CARIOCA, SHE ENDED UP FINDING A NEW TALENT. LENNY GAVE UP TRYING TO FIND BIKINIS THAT SUITED HER STYLE AND TOOK UP A NEW CAREER. SHE HIRED A SEAMSTRESS AND WITH SMALL AMOUNTS OF FABRIC SHE STARTED TO DESIGN PRECISELY THE SWIMSUITS SHE HAD IMAGINED. PREVIOUSLY A RENOWNED LANDSCAPE ARCHITECT, HER LOVE OF NATURE INFLUENCES HER PRINT DESIGN AND AESTHETIC.
LENNY HAS SINCE TRANSFORMED INTO A TRUE FASHION LEGEND. IN 1993, AFTER 10 YEARS OF DESIGNING AND MANUFACTURING BIKINIS FOR OTHER FAMOUS BRAZILIAN LABELS, LENNY DECIDED TO CREATE HER OWN BRAND BY OPENING HER FIRST STORE IN IPANEMA. SINCE HER RUNWAY DEBUT IN 1997, THE NAME LENNY HAS BEEN SYNONYMOUS WITH HIGH- FASHION SWIMWEAR, RECEIVING WORLDWIDE EDITORIAL WITH FAMOUS MODELS IN THE FASHION WORLD WALKING HER SHOWS. LENNY’S FASHION SHOWS ALWAYS COUNT ON BIG NAMES OF THE FASHION INDUSTRY AND THEIR RUNWAY HAS FEATURED GISELLE BÜNDCHEN, NAOMI CAMPBELL, ISABELLI FONTANA, MICHELLE ALVES, IZABEL GOULART, MARIACARLA BOSCONO AND DEVON AOKI.
IN ADDITION TO SWIMWEAR, THE BRAND ALSO PRODUCES HANDBAGS, SHOES, ACCESSORIES AND A LARGE COLLECTION OF READY TO WEAR. LENNY HAS 20 FREESTANDING STORES IN BRAZIL, IN ADDITION TO 300 SELLING POINTS AT BOUTIQUES AROUND THE WORLD.
“I CREATE GLAMOROUS LOOKS WITH DISTINCTIVE ELEMENTS”, SAYS LENNY. “I DESIGN FOR THE INDEPENDENT, CHIC WOMAN AND MY SUITS ARE MEANT TO HIGHLIGHT THEIR FEMININITY, BEAUTY AND CHARM.”
LENNY IS SOLD WORLDWIDE IN SOUTH AND NORTH AMERICA, EUROPE, AUSTRALIA, ASIA, AND THE MIDDLE EAST. THE COLLECTION IS SOLD AT TOP ONLINE RETAILERS INCLUDING MODA OPERANDI, BERGDORF, INTERMIX, EVERYTHING BUT WATER, ANTROPOLOGY, REVOLVE, SIMPLY BEACH, SHOP SUMMER AND MANY DEPARTMENT STORES, FINE BOUTIQUES AND RESORTS.
